11 best practice tips for copywriting web content 

You are writing for users, not readers

How do people read on the Internet? Answer: they barely do. On the web, people scan, swipe, surf, scroll, click, bookmark, share, like, pinch and zoom. On the web, there are no readers, there are just users. Users don’t read, they ... Read more

From brands and moon landings to motorbikes and onions

When you think of branding [ˈbrændɪŋ], brand maintenance, brand building, brand image, but also brand mark (a burnt-in mark of identification) and branding livestock spring to mind. So what’s all this got to do with companies, their reputation, language, moon landings and motorbikes? And since when can onions actually make phone calls? Read more