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Why gender-inclusive translations are so important
The issue of gender identity is more prominent than ever. As more people are rejecting traditional gender roles and identities, languages are evolving to keep track of these new forms of self-expression. These changes in language are also…
Stop transcribing interviews – let SwissGlobal do it instead
We consume a huge variety of media content on a daily basis — News, podcasts, social media posts and videos. A lot of this content needs the spoken text to be transcribed into writing. Transcribing interviews is tiresome and…
Translating sustainability reports – what to look out for
Sustainability reports are becoming more and more important for companies looking to publish their objectives and the action they are taking in terms of corporate social responsibility. But what happens when a company operates in a…
Best case “Lindt Home of Chocolate”: Quality and Sustainability as a common objective
Switzerland is known worldwide for its chocolate. To ensure that this remains the case, the Lindt Chocolate Competence Foundation was established in 2013 to safeguard Switzerland as a chocolate location in the long term. The Foundation’s…
Why website localisation is the key to going truly global
If you have spent the time, effort and money on creating a professional website to promote your products and services, that website should have the greatest reach possible. Your website might be doing very well in your domestic market,…
5 reasons why you need to localise your UX writing
One of the most important things to consider when it comes to user experience is the idea that different people use and interact with technology in different ways. That’s why smart companies invest in UX writing. Even smarter ones
My internship at SwissGlobal Language Services AG
For my fifth term at ZHAW Applied Linguistics, I had the opportunity to complete an internship at SwissGlobal Language Services AG. I spent 6 months diving into the world of project management and learned an incredible amount about the…
How to read a translation price quote
Whether you need car insurance, a new boiler or a phone contract, the first thing you’ll probably do is shop around and get quotes from several suppliers. The situation is the same when you need a translation. The difference
3 things you need to know about language service providers
If you’ve ever ordered a translation or have worked with an agency for other language projects, you may be familiar with the acronym “LSP”, which stands for language service provider. But what exactly does a language service provider…
Translation company in Switzerland versus abroad
Are you a Swiss firm in need of translations? You may well be sorely tempted to work with a provider from abroad instead of a translation company from Switzerland. After all, let’s be honest: price is usually the most
Swiss language service providers – sustainable through ISO
Anyone looking to lead by example today cannot afford to ignore the issue of sustainability. This is equally true for Swiss language service providers. The language industry is a competitive one, and anyone looking to establish themselves…
What to include in your style guide
Anyone who works in communications, marketing, sales or HR will undoubtedly be familiar with the term ‘style guide’. If your company wants to communicate professionally and above all consistently, you cannot do without this…
How to translate tricky formats
Over the past few years, the variety of different text types and formats that require translation has grown immensely — from website translations with all sorts of different CMS to brochures, apps and video subtitles. The list of…
Localising Halloween: spooky traditions from around the world
The season of Halloween is upon us again, with all the ghouls, pumpkins and mystery it entails. But is Halloween a global tradition? Does everyone celebrate it the same way, and does the festival even mean the same thing
FYSA Best Case: a foundation that appeals to everyone!
The Foundation for Young Swiss Abroad (FYSA) is a charitable, Zewo-certified foundation that runs holiday camps for young Swiss abroad aged 8-14. Twice a year, thanks to FYSA, Swiss children and teenagers have the opportunity to come to…