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10/03/2020 - Corporate communication

Giving companies and brands a language of their own

Estimated reading time: 3 minutes

People never stop developing their language skills throughout their lives. It's no different for companies and brands. Language adapts itself to age, time, circumstances, its target audience, communication goals, contexts, and the means of communication. You could say that language development is personality development. That’s why cultivating the right corporate and brand language is a strategic process when it comes to your reputation. You can leave this process up to chance. Or you can guide it skilfully with... Read more

 


05/11/2019 - Corporate communication

Terminology and corporate language:
How digitalisation can improve the quality of your translations

Estimated reading time: 7 minutes
There are countless ways in which we can express a single idea. And while that may be a delight for poets, it can cause real difficulties for communication specialists. A stringent communication policy is necessary for companies to position themselves successfully on the market. Among other things, this includes adherence to the corresponding ... Read more

 


08/01/2019 - Corporate communication

Were your business holiday cards a hit or a flop this year? A cross-cultural approach is key! 

Estimated reading time: 5 minutes
As the new year begins, it’s a great time to contemplate the things that we did well last year, while also identifying what we could have done better. Most of us spent a good amount of time sending out (and reading) holiday business cards last month. Sending out corporate holiday cards is a wonderful opportunity to ...  Read more